PLMA – RAI Amsterdam – may 19–20, 2026

Participating in PLMA 2026 – on May 19 and 20 at RAI Amsterdam – offers companies active in private label an exceptional opportunity to present their products, concepts, and innovations to a global audience of buyers, retailers, wholesalers, and brand owners. PLMA is the international trade fair for private labels and is known as the meeting place where new collaborations emerge, assortments are expanded, and trends become visible. With your own exhibition stand, you increase the visibility of your brand and position your company as a reliable and progressive partner within the competitive private label market.

An exhibition stand allows you to present your products in a tangible, convincing manner. Visitors can directly experience your quality, packaging, taste, or functionality. This makes it easier to build trust and make concrete agreements, such as private label production, custom packaging, or exclusive collaborations. Moreover, the direct interaction provides valuable feedback that you can use to further optimize your assortment.

PLMA attracts thousands of international visitors annually, making the fair an ideal platform for entering new markets. You’ll meet buyers from major supermarket chains, drugstores, discounters, e-commerce platforms, and food service companies, as well as decision-makers from non-food sectors such as cosmetics, household items, and health products. This allows you to significantly expand your network and discover opportunities that would otherwise be difficult to access.

Additionally, PLMA offers valuable insights into product developments, market trends, and consumer behavior. This helps you to refine your strategy and remain competitive.

In short: an exhibition stand at PLMA 2026 is a strategic investment in growth, visibility, and international business opportunities within the private label world.