ITB Berlin – Messe Berlin – March 3–5, 2026

Participating in ITB Berlin 2026 – from March 3 to 5 at Messe Berlin – offers companies in the travel, tourism, and hospitality industry an unparalleled opportunity to present themselves to one of the largest and most international target audiences within the sector. ITB Berlin is the world’s leading trade fair for travel and tourism, where destinations, service providers, technology companies, and travel organizations come together. With your own exhibition stand, you strengthen your visibility and your position in a dynamic, competitive market.

An exhibition stand at ITB Berlin enables you to present your brand, products, or services in a professional and appealing manner. Visitors can experience your offerings personally, which is a significant advantage over digital communication. The direct contact makes it possible to give compelling presentations, answer questions, and clearly convey the unique value of your organization. This often results in valuable leads, new partnerships, and concrete booking or collaboration opportunities.

Additionally, ITB Berlin provides an important platform for building and maintaining international relationships. You will meet representatives from travel agents, tour operators, hotels, airlines, technology partners, and destination marketing organizations from around the world. The fair is therefore ideal for expanding your network and forging strategic alliances.

Furthermore, you gain insight into the latest trends in tourism, digitalization, sustainability, and traveler behavior. These insights help you strengthen your strategy and further develop your product offerings.

In short: an exhibition stand at ITB Berlin 2026 is a powerful investment in visibility, international growth, and long-term business success within the global travel industry.