Motor Show Utrecht – Jaarbeurs Utrecht – February 19–22, 2026

Participation in the Motor Show Utrecht 2026 – from February 19 to 22 in the Jaarbeurs Utrecht – offers companies in the motorcycle industry a unique opportunity to present themselves to a large, enthusiastic, and broadly oriented audience. This leading consumer fair attracts tens of thousands of visitors annually, ranging from novice motorcyclists to seasoned enthusiasts and professional users. With your own exhibition stand, you can utilize a powerful platform to promote your brand, products, and services.

An important advantage of participating with a stand is the opportunity to physically display your offerings. Whether it concerns motorcycles, accessories, clothing, maintenance products, services, or technological innovations: visitors can view, try, and compare everything up close. This direct experience has a much greater impact than online communication and often leads to higher conversion rates and more sales opportunities.

In addition, you create valuable personal contact. The Motor Show is known for its accessible atmosphere, allowing you to easily engage in conversations with potential customers, receive feedback, and provide targeted advice. This not only helps in building trust but also strengthens your brand loyalty in the long term.

The fair also offers excellent opportunities to reach new target groups, identify trends, and increase your visibility within the motorcycle community. Moreover, you can combine your participation with demonstrations, product launches, or promotions that generate extra attention.

In short: an exhibition stand at Motor Show Utrecht 2026 is a powerful way to strengthen your brand, reach new customers, and optimally utilize commercial opportunities within a passionate and growing market.